Analyzing Consumer Behavior

* * * * * * * * * Running Head: ANALYZING CONSUMER BEHAVIOR Analyzing Consumer Behavior MKT / 435 May 23, 2011 Dr. maria Church Analyzing Consumer Behavior The assignment for this hebdomad knotty operative through an online pretence called Analyzing Consumer Behavior. The good example had tercet main eat ways and involved working to reverse a stave in business at a smart York barbershop called obstructs Barber Shop. Over time, the call for of clients had begun to transmute season the operate offered at the barbershop had remained stagnant. While the growth of the manful preparation industriousness was growing by 25 portion yearly, embarrasss Barber Shop had been unable to trespass on this trend and needed to make some changes to advance performance. The owner of the company decided it was time to research the industry and the bare-assed York and surrounding markets in an effort to creat e a program for magnification that would increase revenues. In the first cast of the simulation the owner needed to determine the atmosphere and dah of the brass instruments new salons as well as the services which would be offered.

The second phase involved expansion beyond New York into surrounding suburbs and decisions needed involved excerpt of reserve markets and determination of whether the more upscale Lords franchise or the begin end Masters franchise was a meliorate hit in each market. The third phase involved a new trend with the introduction of the BAM male, and decisions in this severalise of the simulation were focused on how to respond to changing need! fully of the demographic experiencing this new trend and whether or not to furnish to those needs or focus on pleasing vivacious clientele. human body I As a marketing manager for the barbershop, bulge out one of the simulation required a review of the trends channelise place within the male grooming industry and do a determination of a new direction for the barbershops. later reviewing the research...If you want to get a full essay, order it on our website: BestEssayCheap.com

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