Why Franchising is Going Global Assignment Example | Topics and Well Written Essays - 500 words - 33

Why Franchising is Going Global - Assignment Example Social structures – the structures within the international market differ from those within the US. Consideration of these factors will enable the franchises to effectively undertake operations within the global market. The business operations of the franchises must become integrated with the social structures within those countries. Cultural values and attitudes – in seeking to satisfy the new customers which the franchise will get in the international market, understanding the customers becomes essential. A consideration of these elements becomes essential in managing the cultural diversity which is created through the expansion of the franchise into the international market. The attitudes and values will be essential in the development of strategies aimed at marketing the franchise to the international market. In seeking to enhance the appropriateness of franchise products within the international market the franchises must undertake different approaches. These appro aches will be aimed at ensuring the products match with the demands of the new international market. The franchises would be required to undertake the following activities. Evaluate the country’s economic system in seeking to ensure the utilization of business operations which are appropriate to the economic system. The franchises must undertake research within the country in which the franchise will operate in order to understand the operational elements which must be present for successful business operations. This would enable the franchises to learn about the various laws and regulations existing within the country, and the source of business supplies(Pipes, 2014). Understanding these factors will present the franchises with the capacity to undertake business operations successfully and ensure the appropriateness of their products. This study will enable the franchises to implement effective business strategies which are based on the situation analysis of the various elem ents which govern business operations within the other countries.