Metro Newspaper Assignment Example | Topics and Well Written Essays - 1750 words

Metro Newspaper - Assignment Example This will be done using strategic model for analysis that includes: SWOT and PEST, Scenario Planning, Bowman's Strategy Clock, Boston Consulting Group Matrix, Potential Generic Strategy and finally Critical Success Factor Analysis. Metro Newspaper has grown international to a number of countries. They showed a significant growth initially in terms of readership but this began to fall later in the years. Metro was launched in 1995 by Kinnevik group with an intention of finding a lucrative niche in a market which was not dominated. Metro Newspaper will be analysed using strategic models of analysis such as SWOT and PEST, scenario planning and finally critical success factor analysis. SWOT analysis to gauges the degree of fit between the organisation's strategies and its environment, and to suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses and threats.1 Whereas SWOT analysis measures a Metro Newspaper business unit, PEST analysis measures its market as it is a framework for reviewing a situation. It is normally used to review a strategy or direction of a company. In PEST analysis, Metro Newspaper should have considered its environment before commencing a marketing process. All aspects of planning in an organisation should have been done by collecting facts in the environmental analysis which should have been done continuously. For the case of Metro Newspaper, they used PEST analysis to understand the market growth because they were aware that Metro free morning newspaper had become very popular and it continued to grow steadily. It is still due to PEST analysis that Metro newspaper came to understand that they launched Kinnevik products with an intention of finding a lucrative niche in a market where rivalry was unlimited. Through PEST analysis, the Metro Times Group was set up by Kinnevik group in 1988 after doing a feasibility study and they became pioneers in the Scandinavian media market. They started a television and media ventures and for them to achieve they organisational goals they assessed the market and obtained benefits from coordination of advertising sales, production, customer services and cross promotion. Due to the fact that Metro newspaper was marketing its products international, they were considering the state of a trading economy in both short and long terms. They indeed considered the level of inflation and employment level per capita, the long term prospects for the economy and the interest rates. The socio cultural factor is also an important factor that Metro newspaper considered while going internationally. The socio cultural factors include the attitude the foreign country would have toward their products, if the language barrier would have any impact in the diffusion of their products in the market and also the population demography. Metro Newspaper considered these socio cultural factors because they ensure they engaged the local people in their firm and also target the young generation in the newspaper by