Big sky of Montana (SWAT Analysis)

Prep bed By: Ann Ivanishvili Caucasus School Of Business Course address: Marketing Management Spring 2005 Tbilisi, Georgia Big deliver of Montana General training: Big Sky of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) end resort separated into twain main domain of a functions: pickle and Meadow villages. Big Sky Resort was conceived and reinforced by the late NBC newscaster, Chet Huntley. It first opened for skiing in declination 1973. In 1976, Boyne USA Resorts purchased the resort and has owned and managed it since then. The overwinter season usu ally begins in late November and continues until the mettle of April. The area has 18 slopes and the terrain breakdown is: Advanced: 20% Intermediate: 55% Novice: 25% The skiers are dividing as follows:         Local solar daytime skiers (no lodging) Montana residents, victorious no skiing lessons and embodying intermediate-advanced skiers who spend on average 20 age (5 hours daily) at the resort;          unmarried destination skiers (lodging) half(prenominal) of the last years usage based on the skier days (average length of stay is 6 hours daily), representing intermediate skiers who take lessons;         Groups if destination skiers, outlay 4-5 days at Big Sky and represent 20% of the total skiers.

The company faces the two types of competition, that for local day skiers and for out-of-state (destination) skiers:         Bridger trough has more difficult terrain attracting expert skiers and represents a competition for save local day skiers;         Destinatio n resorts in Colorado, universal time and W! yoming for out-of-state skiers. SWOT compendium: Strengths:         Location: Big Sky is very easy to retrieve to and the airport is overly there. There are almost all kinds of shops and even places for sport. There are also meeting halls that cater business groups combine business with frolic;         Lift facilities: They imply two double precede chairlifts; a triple chair and four-passenger gondola with the total capacity... If you want to pull in a wide-eyed essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay