Procurement Essay Example | Topics and Well Written Essays - 750 words

Procurement - Essay Example Nike, Inc. is an American company which is engaged in development, manufacturing, design and worldwide marketing of apparel, accessories, footwear, equipment and services. The company has its headquartered in Oregon, United States. It was founded in 1964 as Blue Ribbon Sports. It is a major manufacturer of sports equipment which has achieved revenue of $ 24 billion in 2012. Nike also operates retail stores under the name Nike town. It has left mark in athletic shoe. Nike which views itself as a sporting wear has now expanded into fashion apparel business which produces high-priced casual clothing for young adults and teenagers. Nike as a brand has many distinct brands into their portfolio. Nike Brand which develops designs and sells athletic gear and sports casual products. Converse is another brand which markets, designs and distributes luxury shoes, apparel and accessories. Cole Haan designs, distributes and markets the handbags, luxury shoes and outwear. Nike Golf also markets, de signs apparel, footwear, accessories. Famous director Nicolai Fuglsig has directed a campaign named New â€Å"Possibilities† campaign which is inspired by â€Å"Just Do It† campaign which was debuted 25 years ago. By the â€Å"Just Do It â€Å"motto, the company is aiming at inspiring people to challenge them to maximum potential. The campaign features actors like Serena Williams, Andre Berto, Gerad Pique, LeBron James and Chris Pine. The â€Å"Possibilities† campaign wants to inspire people to be their best with challenges like Nike Fuel and Nike + Running. The campaign begins with a line like if one can run a mile, then one should run a race, a marathon or even outrun a movie star. Thus different challenges and scenarios emerge and each time they need to push their limits. This campaign shows people a way of setting their goals so as to think about their athletic potential and help them in achieving their goals through services, products and inspiration. Even