Haier Group Corporation Essay Example | Topics and Well Written Essays - 1500 words

Haier Group Corporation - Essay Example This report provides answers to the four discussion questions of the case study. The content of the answers includes information about the company’s capabilities, strengths, and weakness, the value chain internal analysis and how the CEO can exploit the company’s resources to reach its goals. 1. The Haier Group Corporation is a Chinese based firm that was able to convert its medium size domestic manufacturing firm into a global giant during the past two decades. The company’s core product is home appliances in which they are 4th in the world, but the firm has not limited itself to single type product which has enabled Hair to have a diversified product offering of over 43 million products in 96 categories. The company has a superior logistics supply chain network that covers 160 countries around the world with over 50,000 sales outlets carrying their products. The size of the company and its established global network are two positive aspects of the operation which can be used by the firm to obtain a competitive advantage. The company diversification strategy and its global branding approach are two aspects that make their operation distinctive. The company is able to offer a wide array of products which makes doing business with Haier an attractive alternative for distributors and retailers worldwide. The business growth of this firm has been limited by a centralized approach. The company has openly favored expanding its manufacturing operations into developed nations in order to show that the firm cares about the community to establish an image of a local firm. Consumers tend to have greater loyalty for domestically produced products because they have a greater impact on the local economy in the form of revenues and job creation. Haier is a local producer in marketplaces such as the United States and Europe. A critical strategy that has allowed the company great acceptance in all the marketplaces they penetrate is the fact that their products are quality items at affordable prices.